Rohan's blog

Monopoly is bad, and big companies often try to take in allthe power, so others have to rely heavily on them.

Take, for example, a blog which aims to connect with readersof self-improvement. Initially, they need to write articles while thinkingabout Google in mind because they are the most significant search engines.

Let’s consider, Google is doing its job correctly. And theblog is shown to many potential readers.

But the author is fearful that Google might become too big.So he also actively starts collecting email address of readers. That way, shecan connect with her fans even if Google decides to stop showing her blog forany arbitrary reason.

This became the norm, and all the blog owners did this. Butthe most used email address is owned by Google.

And so Gmail had one job to show the emails from people whomyou want to hear. As such, if you have subscribed to something, then itgenerally means you want to hear from them.

But most of the emails started landing on the ‘promotions’tab in Gmail which they had created to filter out emails. And they are the onesdeciding which email would land where. In short, Google made such a scenariothat getting new readers from their search engine became important again forblog owners.

And they are now at the mercy of Google. Also, its ruleskeep on changing. It helps most of the time, good blog owners. But they are notaffectionate towards new authors.

Same Story

Youtube, which is again owned by Google, repeats the samestory. Earlier the subscription box was prominent and when all the YouTubershad many subscribers – they changed the layout.

Also, if you had subscribed to many people, Youtube wouldarbitrarily unsubscribe you or don’t show video from select Youtubers.

Their reasoning was it was too much for you as a viewer towatch – so they want to make the experience better.

But that is a strictly monopoly related decision. They wantYoutubers not to gain much power and still rely on their algorithms to getdiscovered.

That’s why now many YouTubers are making long videos becausethose are promoted more. Also, if you don’t make new videos, then your oldvideos might not be circulated too. This is a simple strategy from Google’sside to make the creators at their mercy, so they never become too big. Theyare fearful of losing their monopoly.

Competitors

Right now, there is too much power with top 10 technologycompanies, and as such, they dictate the terms and the creative freedom ofartist is getting hampered.

One way moving forward is to have many competitors – we needa strong competitor to YouTube, and there are few contenders like Twitch,TikTok, among others. Also, in email, there needs to be at least equally goodoptions like Gmail so that there isn’t too much power in one hand.

As of now, this is the hope that the future is bright andthere is less reliant on one platform because that’s scary.

As for you, if you love some artists work – try to fund,support and connect with her as directly as possible.